Bringing people to Saint John is music to my ears.
Executive Director, East Coast Music
Tourism attracts more than 1.5 million visitors and generates up to $250 million every year. When our tourism industry thrives, we all benefit.
It is clear that people love Saint John. And not just for a trip or an extended stay. One visit is sometimes all it takes to attract new residents and longer-term investment, such as home ownership or business growth. That leads to additional revenue for the programs, services and amenities we all enjoy.
Learn more about how We All Win.
Saint John's tourism industry has many ambassadors. Here are a few of their stories, and why they're passionate about our Port City.
Learn more about the Ambassadors.