We All Win With Tourism in Saint John

Tourism attracts more than 1.5 million visitors and generates up to $250 million every year. When our tourism industry thrives, we all benefit.

It is clear that people love Saint John. And not just for a trip or an extended stay. One visit is sometimes all it takes to attract new residents and longer-term investment, such as home ownership or business growth. That leads to additional revenue for the programs, services and amenities we all enjoy.

Learn more about how We All Win.

What's New?

Win With Tourism is back! Read More

10 Great Things to See & Do in Saint John

We have a lot to offer in our own backyard. See a few for yourself, and become an ambassador for visitors. Read More

Got a favourite that’s not on the list? Tell us about it!

Princess Street 01

Meet The Ambassadors

Saint John's tourism industry has many ambassadors. Here are a few of their stories, and why they're passionate about our Port City.

Ambassador 01

Learn more about the Ambassadors.

Ways YOU Can Win

You could win a great local prize package for playing tour guide!

Between January 25 and February 12, listen for your chance to Win With Tourism on 97.3 FM, The Wave.

Listen to our radio ads featuring a few of our ambassadors: Gaye Ann WalshMike Lyon, and Andy McLean.